Staffing for Growth: Outsourcing vs. Hiring vs. Hybrid Marketing Team Structures
How to Structure Your Marketing Team to Align with Your Growth Goals
How to Structure Your Marketing Team to Align with Your Growth Goals
When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to outsource marketing inevitably crosses the minds of executives. There are numerous considerations based on a company’s stage, go-to-market model, and the type of marketing needed to support the business.
Once a new marketing need is identified, many companies have a natural tendency to want to hire in-house, but there are definitive scenarios when other solutions can prove to be more beneficial. Companies can go three routes when determining how to organize their marketing: hiring all in-house staff, outsourcing the entire function, or building a hybrid solution.
Want to gain insight into whether hiring an in-house staff, outsourcing your marketing, or building a hybrid solution is best for your company’s goals? Download our Staffing for Growth eBook to review which option is best for you.
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